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RelOps Alignment Strategy

A RelOps alignment
strategy dissolves the
barriers between your
sales and marketing teams.


Our RelOps alignment strategy caters to businesses seeking to harmonize their sales and marketing efforts and are ready to invest time and effort into achieving impactful change.

A RelOps alignment strategy is right for your business if you want to overcome:

Divergent goals and strategies

Lack of communication
between teams

Inefficient lead management

Disconnects in understanding the customer journey

Incompatible tools and systems

Data quality issues

Unclear accountability
for revenue contribution

Resistance to change

Limited understanding of each team's role

Insufficient feedback loops

Everything begins with a plan.

A RelOps alignment strategy ensures our team knows every client, their goals, and how we can best use the time and resources given to us to ensure our clients are happy and their expectations are met or exceeded.



Sales & Marketing Alignment Strategy


(Split into two payments: Initial deposit + remaining balance upon strategy delivery)

We'll meet with your sales and marketing teams, do an initial discovery intake, interview your teams, and provide a summarized assessment of findings and an actionable plan of alignment.

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What's included in your RelOps alignment strategy?

We've kept our process pretty straightforward—because who needs more complexity? We'll first look at your teams and how they work (or don't work). We'll share our findings and tell you the unbiased reality of what's going on. Then, we'll give you actionable plans on how you can make things better. In addition, we provide all our clients a client portal so you're always in the know regarding your alignment strategy progress.

Initial Discovery:

We want to understand your teams' challenges, strengths, and opportunities for improvement. We'll get this through detailed intake forms, document and process collection, and insightful interviews.


Findings Summary:

Once we have a good idea of your current state, we'll parse through everything collected to create a Findings Summary. This document will outline everything discovered and will help us build out a tailored and strategic foundation for the rest of your alignment journey.


Alignment Roadmap:

Based on what we discover during the assessment findings, we'll craft a detailed roadmap. This roadmap will act as your personalized guide, with actionable steps to help you know exactly what you should do to align your teams.


Client Portal:

Gain access to an exclusive space tailored for your alignment journey, providing a centralized hub to track your engagement, monitor progress, access resources, and explore essential links.

client portal checklist




What's in it for you?

We'll be honest—reaching alignment by yourselves is really hard work. But with the support of our team and your commitment, you're unlocking a journey that promises: 

Harmonized Teams: Silos shattered, forging a united front between sales and marketing teams.

Efficiency Revolution: Streamlined processes and enhanced communication channels.

Crystal-Clear Accountability: Every action contributing to your success, with roles and responsibilities clearly defined.

Customer-Centric Unity: A cohesive, customer-focused approach embedded in your team's DNA.

Strategic Excellence: From roadmap to reality, a strategic transformation that goes beyond the ordinary.

Businesses with aligned marketing and sales
teams are up to 67% more efficient at closing deals.

Source: Marketo

I have been so impressed by this team and the quality of work they have consistently produced. I appreciate that everyone at the company is willing to jump in and have strategic conversations with me about the 'hows' and 'whys' of my Marketing efforts, and then they can go and expertly execute the tactical 'whats' that drive the results I need.
Michael Ashford, Director of Marketing
wemlo logo

Questions commonly asked by businesses like yours:

A RelOps alignment strategy typically spans 8–12 weeks. The length of this engagement is dependent on both sides (Brightlark + your business) meeting specific deadlines.

By receiving a RelOps alignment strategy, you can expect benefits such as breaking down silos, a unified approach, increased efficiency, clear accountability, and cohesive communication.

Yes, although the process to creating a RelOps alignment strategy is generally the same, our suggestions are adapted to address the specific challenges and needs of your business. We offer tailored solutions to ensure optimal alignment.

Yes, our RelOps alignment strategy is designed to be adaptable and beneficial for businesses of varying sizes. We tailor our approach to meet the unique needs of each client.

The time commitment varies but typically involves active participation throughout our engagement. During the discovery phase, we will be communicating through email. We'll also require a few interviews from your team. In addition, completion of the Findings Summary and Alignment Roadmap will require designated meetings.

We understand the importance of transparency in pricing. Our RelOps Alignment Strategy is an investment of $9,000 which covers an 8–12 week engagement. To make it easier, we do split this into two payments: an initial deposit of $4,500 due at the beginning of our engagement, and the remaining balance of $4,500 is due upon final delivery of your strategy.

Yes, absolutely. A RelOps alignment strategy is designed to bridge the gap between sales and marketing. Involvement from both teams is crucial to achieving seamless collaboration and unified goals. Although we will have a point of contact on your side, we fully expect participation from members of your sales, marketing, and even your leadership team.

Ideally, yes. Senior leadership support ensures alignment goals are aligned with broader business objectives and fosters a culture of collaboration throughout the organization.

Yes, active participation is encouraged during the entire engagement. It ensures a comprehensive understanding of team dynamics and challenges.

To tailor your RelOps alignment strategy to your specific needs, gather insights on:

  • Current Pain Points: Detailed challenges faced by your teams.
  • Goals: Your overarching business and team alignment objectives.
  • Existing Processes: Insights into your current lead management and communication workflows.
  • Team Dynamics: Understanding your team structure, roles, and communication styles.

During the RelOps alignment strategy, we will be focused on the practical integration of alignment into your day-to-day operations.

After we've provided a final strategy, depending on your team and existing resources, we can refer you to our marketing agency to alleviate some tactical workload. 

We stand by our commitment to delivering exceptional service. If, within the first 30 days, you find that your experience with the Brightlark team isn't meeting your expectations, we offer a full refund with no questions asked. This risk-free guarantee ensures you can confidently choose our consultancy without worrying about the commitment.

How aligned are your sales and marketing teams?

Take our free quiz, get insights into your team's current score, and see whether a review of your team's alignment is necessary.


Contact us today to learn more about how Brightlark can empower your
team and drive meaningful results through our alignment strategy.



Sales & Marketing Alignment Strategy


(Split into two payments: Initial deposit + remaining balance upon strategy delivery)

We'll meet with your sales and marketing teams, do an initial discovery intake, interview your teams, and provide a summarized assessment of findings and an actionable plan of alignment.

Talk to Us