Privacy Policy

Effective Date: 2026

Protecting your information is important to us. This Privacy Policy explains how Brightlark Marketing, Inc. ("Brightlark," "we," "our," or "us") collects, uses, stores, and protects information through www.brightlark.com and related websites, forms, landing pages, scorecards, and services.

By using our website or submitting information to Brightlark, you agree to the practices described in this Privacy Policy.

Information We Collect

Brightlark may collect personal information you voluntarily provide when you submit a website form, complete the HubSpot Friction Scorecard, book a HubSpot Friction Audit, subscribe to resources or emails, download content, contact us by email or phone, or engage Brightlark for services.

This information may include your first and last name, email address, phone number, company name, and website. It also may include your job title, role, firm type or industry, company size, HubSpot usage or subscription details, business challenges or pain points, and responses from scorecards, assessments, or diagnostic forms.

We may also collect non-personal or automatically collected information, such as IP address, browser type, device information, referring website, pages visited, access times, and engagement with emails, forms, or website content.

HubSpot Friction Scorecard and Diagnostic Information

If you complete the HubSpot Friction Scorecard or any other Brightlark assessment, we may collect your responses to generate diagnostic results, categorize friction areas, recommend next steps, and follow up with relevant resources or services.

Scorecard responses may include information about your CRM structure, marketing-to-sales handoffs, sales-to-service handoffs, workflow automation, reporting and visibility, data hygiene, and administrative processes.

We may store this information in our CRM and use it to better understand your needs, personalize follow-up, improve our services, and evaluate whether Brightlark may be a good fit for your firm.

How We Use Your Information

Brightlark may use your information to respond to inquiries or deliver requested resources or scorecard results. We use it to schedule and prepare for calls or audits, provide HubSpot services, personalize website and email communications, and send relevant educational or promotional messages. We also use it to maintain and improve our website and services, analyze performance and user engagement, manage our CRM and operations, comply with legal obligations, and protect the rights, safety, and security of Brightlark, our clients, and users.

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects without your consent.

Email Communications

From time to time, Brightlark may contact you by email to provide resources, announcements, service information, confirmations, or other communications related to your interests or interactions with us.

You may opt out of marketing or promotional emails at any time by clicking the unsubscribe link included in those emails. You can also contact us directly at info@brightlark.com. We may still send non-marketing communications related to services you have requested or business transactions with us.

Cookies and Tracking Technologies

Brightlark may use cookies and similar tracking technologies to improve website functionality, understand user behavior, measure marketing performance, and personalize your experience.

We may use tools such as HubSpot, Google Analytics, and other analytics or advertising platforms to collect engagement metrics, track website visits, measure campaign performance, and improve our website and services.

Your cookie choices. You can accept, decline, or delete cookies through your browser settings at any time. Accepting cookies enables full website features, while declining may reduce some functions. Where required by law, we will request your consent before placing non-essential cookies on your device.

Advertising and data sharing. Some third-party tools we use, such as Google Ads, may involve sharing certain data for advertising or analytics purposes. Depending on your location and applicable law, you may have the right to opt out of this type of data sharing. To make that request, contact us at info@brightlark.com.

Sharing Information with Third Parties

Brightlark does not sell, rent, or lease customer lists to third parties. We may share information with trusted service providers only to operate our website, manage CRM, send emails, analyze site use, schedule meetings, process forms, or deliver services. Providers must use your data only for these tasks and protect its confidentiality and security. We may also disclose information as required by law or to protect the rights, property, or safety of Brightlark, our clients, users, or the public.

We may share information with trusted service providers who help operate our website, manage our CRM, send email, analyze performance, schedule meetings, process forms, or deliver services. These providers may use your information only as needed to serve Brightlark and must protect its confidentiality and security.

We may also dWe may also disclose information if required by law or if we believe it is necessary to comply with legal process, protect Brightlark's rights or property, prevent fraud or security issues, or protect the safety of users, clients, Brightlark, or the public.ty Websites

Our website may contain links to third-party websites or services. Brightlark is not responsible for the privacy practices, content, or security of third-party sites. Please review the privacy policies of any third-party sites you visit.

Data Storage and Security

Brightlark may Brightlark may store information on servers or platforms from third-party vendors, including CRM, hosting, analytics, email, scheduling, and business operations providers.able administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, or disclosure.

No method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information.

Data Retention

Brightlark keeps personal information as long as needed to fulfill the purposes in this Privacy Policy. We also keep it to provide services, maintain records, comply with the law, resolve disputes, and enforce agreements.

We may keep CRM, email, form, and scorecard information unless you request deletion. We may also retain it if the law requires or allows longer retention.

Colorado Privacy Act — Your Rights as a Colorado Resident

If you are a Colorado resident, the Colorado Privacy Act (CPA) provides you with specific rights regarding your personal data. These rights include:

Access. You have the right to confirm whether Brightlark is processing your personal data and to request a copy of that data.

Correction. You have the right to request that inaccurate personal data be corrected.

Deletion. You have the right to request deletion of personal data that Brightlark has collected about you, subject to certain exceptions.

Data portability. You have the right to obtain a copy of your personal data in a portable and, to the extent technically feasible, readily usable format.

Opt out of targeted advertising. You have the right to opt out of the processing of your personal data for purposes of targeted advertising.

Opt out of profiling. You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.

How to submit a request. To exercise any of these rights, contact us at info@brightlark.com or by mail at the address below. We will respond to verified requests within 45 days. If we need more time, we will notify you within the first 45 days. We may extend our response by another 45 days if needed.

Appeals. If we decline to act on your privacy request, you have the right to appeal. To appeal, contact us at info@brightlark.com as soon as possible after our response. We will respond to your appeal within 45 days. We will also inform you of any further steps, such as submitting a complaint to the Colorado Attorney General's office.

Verification. We may need to verify your identity before processing your privacy request. We will not discriminate against you for exercising your privacy rights. 

Your Choices and Rights — General

Regardless of your location, you may contact us anytime to request access to, correction of, or deletion of personal information we hold about you, opt out of marketing communications, or ask questions about how we use your information.

To make a request, contact us using the information below.

Children's Privacy

Brightlark does not knowingly collect personally identifiable information from children under 13. If you are under 13, please do not use this website or submit personal information. If we learn we have inadvertently collected information from a child under 13, we will promptly delete it.

Changes to This Privacy Policy

Brightlark may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Your continued use of the website after changes are posted means you acknowledge the updated Privacy Policy. We encourage you to review this page periodically.

Contact Information

Brightlark welcomes questions or comments about this Privacy Policy.

Brightlark Marketing, Inc. 2000 South Colorado Boulevard Tower One, Suite 2000 Denver, Colorado 80222

Email: info@brightlark.com

Phone:(303) 284-3262