<img src="//bat.bing.com/action/0?ti=4069002&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Create happy, loyal customers by unifying your customer-facing processes.

  • Market & Sell Better
  • Improve Customer Experience
  • Streamline Goals & Communication

Frustrated with the lack of teamwork between sales and marketing?

Your sales and marketing teams don't talk to each other.

  • Marketing doesn't know which leads close.

  • Sales doesn't understand nurturing or content.

It's time to fix the root of the problem.

Transform your customer-facing teams
into a relationship operations team.

Align on Customers

Every relationship operations team starts by knowing who their top customers are.

Align on Solutions

Every RelOps team knows what they are promoting, selling, and supporting.

Align on Processes

A relationship operations team works more efficiently under one process as one team.

But first, what is RelOps?

RelOps (Relationship Operations) is about aligning and strengthening your customer-facing teams to ensure a seamless and positive experience for your customers. It creates a unified strategy that fosters long-term partnerships and human connections, reducing friction and increasing transparency across departments. This improves trust and satisfaction both internally among teams and externally with customers, driving customer retention and advocacy.

The RelOps
Pyramid of Success

Our RelOps model, the "RelOps Pyramid of Success," is built on the idea that customers and customer relationships are the foundation of everything we do.

A customer-first approach ensures everything in this pyramid are stable only when customers are at the heart of every decision.


We are sales and marketing RelOps advisors who care about your customer-facing teams.

Over the past 15 years, we’ve successfully helped more than 400 businesses navigate digital transformations.

We understand that sales and marketing need to be on the same team, using a single strategy and a suite of tools that support that strategy.

What won me over with Brightlark was the care they took in our interactions; they truly cared about me understanding what they presented and helped set me on a path to success.
Kyle Geddes, Director of Marketing
wemlo logo

You're only 3 steps away from sales and marketing alignment nirvana.


First, we'll meet...

Book a free 15-minute call with one of our RelOps advisors. We'd love to meet you!


Next, we'll plan

Let's collaborate to develop a strategy that centers around your customers.


Last, we'll implement.

We'll ensure your new strategy gets properly implemented in your business.

P.S. We stand by our word. If you aren't completely loving your experience with the Brightlark team, we will honor a full (100%) refund of any fees paid within the first month.

Stop feeling frustrated with your customer experience 
(and the teams responsible for it).

Let's face it: most marketing and sales professionals in organizations have their hands full trying to create a great experience for their customers while dealing with the internal conflicts that are common between the marketing and sales teams.

But we believe it doesn't have to be that way.


We're on a mission to eradicate the world of siloed sales and marketing teams in order to create better customer experiences.

It's important to us that companies be more intentional about investing in the time and resources required to transform their sales and marketing teams into a single relationship operations team.

At the end of the day, businesses and customers are all humans, and there's no reason why we can communicate as humans with each other to provide the best experiences, the best service, and the best solutions to our customers.

Join us on our mission today.

Are you feeling motivated to improve your customer relationship operations? To get started, book a call with one of our RelOps advisors. When we meet, we'll discuss your situation and see if we're a good fit.

We look forward to helping your internal team get on the same mission of aligning and improving your customer experience.


Interested in experiencing nirvana for yourself by aligning your sales and marketing teams?

Subscribe today to "Stayin' Aligned," our free monthly insights newsletter that dives into the challenges and obstacles faced by marketing and sales professionals in their quest to improve their customer-facing teams and processes.