We're Built for Professional Services Firms That Need Operational Clarity
Brightlark works with consulting, agency, and advisory businesses to align marketing, sales, and service on HubSpot.
Our Mission and Vision
Mission Statement
To bring operational clarity to professional services firms by designing revenue systems that optimize how the business actually operates.
Vision Statement
A future where professional services firms grow with clarity—supported by systems that reflect reality, not guesswork.
What Guides Us Every Day
Kind
Be empathetic and foster positivity.
Human
Treat others with respect and promptness.
Professional
Commit to excellence and authenticity.
Organized
Maintain polished, efficient workspaces.
Responsible
Prioritize client engagements and strive for excellence.
The Brightlark Journey
Where We Started:
Brightlark began with a straightforward objective: help smaller firms compete by improving visibility and demand. Early on, that meant search and digital marketing—channels that promised measurable growth and clear returns.
As our work expanded into SEO, content, paid media, and design, the assumption was logical: optimizing more channels should produce better outcomes.
Over time, that assumption broke down.
We were delivering traffic and leads, but clients struggled to connect those numbers to meaningful business results. More activity created more complexity. Teams became overwhelmed. Decisions became harder to make, not easier.
The issue wasn’t performance—it was clarity.
That realization forced a change in direction. Growth without operational alignment wasn’t helping our clients scale; it was introducing risk. From that point forward, the focus shifted away from generating more inputs and toward designing systems that leadership could actually trust.
That shift became the foundation for how Brightlark works today.
Discovering HubSpot:
By 2012, we began examining lead generation, conversion paths, and landing page performance more closely—not to add more tactics, but to understand where results were breaking down.
That work led us to HubSpot.
At the time, the software was clearly capable, but the larger question was whether it could support the way our clients actually operated. Rather than positioning the platform as a universal solution, the HubSpot team approached the conversation deliberately—focused on fit, context, and operating realities.
That stood out.
After a structured evaluation process, Brightlark became the first HubSpot partner in Denver and the second in Colorado. More importantly, it clarified something that had been missing.
HubSpot wasn’t valuable because it generated more activity. It was valuable because it made the connection between effort and outcome visible. For the first time, we could trace how work moved from interest to engagement to revenue—and where it broke down along the way.
That shift reframed our work. The focus moved away from producing more inputs and toward building systems that leadership could trust to reflect reality.
The Missing Element:
As HubSpot matured, so did our work. We operated as a full inbound marketing agency—supporting clients with SEO, content, automation, and campaign execution.
On paper, the results were strong. Traffic increased. Leads accumulated. Reporting improved.
In practice, the underlying problems persisted.
Clients were still overwhelmed by data. Sales teams struggled to follow up consistently. Delivery and service teams inherited incomplete context. Retention suffered—not because effort was lacking, but because coordination was.
That forced a second reassessment.
More leads were not the answer. More dashboards were not the answer. Even clearer attribution, on its own, was not enough.
Sustainable growth required internal alignment. Marketing, sales, and service needed to operate against shared definitions, shared processes, and shared accountability.
Without that alignment, activity increased—but confidence did not.
That insight marked the transition from marketing execution to revenue operations as the core of Brightlark’s work.
HubSpot CRM Studio:
Two decades of work across marketing, systems, and operations led to a clear conclusion: growth does not come from traffic, leads, or tools alone. Even visibility and attribution fall short if the business is not designed to operate in a coordinated way.
Sustainable growth is an internal problem before it is an external one.
Today, Brightlark works as a HubSpot CRM studio focused on revenue operations for professional services firms. The work centers on aligning marketing, sales, and service teams around shared definitions, shared data, and deliberate operating decisions—using HubSpot as the system of record.
When that alignment exists, teams operate with less friction. Decisions become easier to make. Revenue becomes more predictable. Retention improves as clients experience continuity instead of handoffs.
The objective is not to do more. It is to design systems that support how the business actually operates, so growth is deliberate, controlled, and repeatable.
The Principal Behind Brightlark
Two decades of hands-on experience ultimately shifted the focus of the firm. Rather than optimizing individual channels, Matt began concentrating on the operating decisions and systems that sit underneath them. Today, Brightlark operates as a HubSpot CRM studio, helping professional services firms design and run HubSpot as a reliable system of record for revenue operations.
Matt leads every engagement personally, staying accountable from initial diagnosis through execution. The work is shaped by experience, not templates, and grounded in how services businesses actually operate.
Matt is based in Denver, Colorado, where he lives with his wife and two sons. Outside of work, he spends most of his time at youth soccer games, on the golf course, or in the kitchen—each with varying degrees of success.
What Sets Brightlark Apart
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An Exceptional Client Experience: At Brightlark, we go beyond typical agency expectations to deliver an end-to-end experience designed to meet your needs and exceed your goals.
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Tailored Strategies: We provide the in-depth strategies you want, addressing the unique challenges of your business.
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Tactical Excellence: Every deliverable is crafted with precision, focusing on your specific objectives.
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Transparent Reporting: Gain clarity and direction with reporting that shows the tangible value of every effort.
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Building Trust and Reducing Frustrations: Our process fosters transparency, strengthens trust, and eliminates common frustrations for seamless growth.
Our Community Involvement
CodeSpire taught computer coding to students, aiming to build fluency in multiple programming languages and foster creative problem-solving. They offered classes and workshops to inspire the next generation of tech enthusiasts.
As a leading anti-hunger organization in Colorado, Metro Caring works with the community to meet people’s immediate need for nutritious, culturally relevant food while building a movement to end hunger at its root causes.
Urban Peak ignites the potential in Denver youth to exit homelessness and create self-determined, fulfilled lives. Urban Peak provides a full convergence of services for youth ages 12 through 24.
Minds Matter Colorado connects driven and determined students from low-income families with the people, preparation, and possibilities to succeed in college, create their future, and change the world.
Principal-Led, Accountable by Design
