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We're on a mission to
eradicate the world of siloed
sales and marketing teams.


We think misalignment is the root cause
of most issues that sales and marketing teams face.

Missed Opportunities

Potential leads can slip through the cracks, causing missed opportunities and stunting growth.

Confusing Customers

Scattered messaging sends customers on a confusing journey, eroding trust and reliability.

Customer Complaints

Misalignment results in disjointed customer experiences, leading to complaints that hide positive reviews.

Stagnant Growth

Misaligned teams make achieving growth targets an uphill battle, as synergy is key.

Team Frustration and Burnout Risks

Misalignment breeds frustration, burnout, and a sense of being stuck, resulting in loss of motivation.

Communication Chaos 

Reduced communication and collaboration can hinder seamless teamwork between departments. 


We couldn't stand watching the same stories about sales and marketing misalignment unfold—so we decided to do something about it.

We became a catalyst for sales and marketing alignment.

As a relationship-first agency, we prioritize understanding and serving the unique needs of our clients. Our commitment extends beyond short-term gains, aiming for lasting success and mutual benefit.


We like breaking down barriers and bridging the gap between customer-facing teams.

Through consulting services, a dedicated community space, and resources that unify marketing and sales teams, we address alignment challenges faced by B2B marketing and sales directors. This ensures our clients experience an exceptional end-to-end journey.

These problems are all too common, yet they can easily be overcome by creating a strategy and implementation process that focuses on 3 key areas:

Unified audience engagement

Connecting with a shared audience lays the groundwork for meaningful engagements and lasting relationships.

Consistent brand story

Aligning focus on products and messaging ensures a cohesive and compelling brand story that resonates with your audience.

Collaborative efficiency

Efficient processes, smart automation, and collaboration form a strong foundation for a seamless RelOps team.

Sales and marketing alignment, improved customer experiences, and better marketing and sales results are all possible when an intentional effort is made to build an efficient relationship operations team.

We believe sales and marketing alignment results in better leads.

At the end of the day, your customers are the reason your business is alive and growing.

By ensuring your marketing and sales teams talk to the same audience, use the same messaging, and move leads through the same stages and pipeline, you will nurture meaningful, lasting relationships.

This makes people feel heard, cared for, and genuinely valued by your business.


Our promise to you:

Commitment is hard. At Brightlark, we stand behind our products and services with an ironclad, risk-free guarantee. If you don't completely love your experience with the Brightlark team within the first 30 days, we'll give you a full refund—no questions asked. 

Aligning your customer-facing teams provides value to your business by:

  • Establishing your brand as a thought leader in your industry.
  • Creating collaboration and shared initiatives between sales and marketing.
  • Improving your customer experience, building trust with your audience, and making them feel special.

By why Brightlark over other agencies?

We're committed to eradicating siloed sales and marketing teams, by focusing on relationships, community, and comprehensive client experiences. We believe that this is what truly sets us apart from other agencies. 


Traditional Agencies

We work with your customer-facing teams (sales and marketing).

Many agencies work only with your marketing team and don't touch sales.

We ensure consistent messaging and coordinated efforts with both teams.

A singular focus can result in a fragmented customer experience.

We build partnerships that lead to lasting success for you and us.

Some agencies might focus on project-based relationships and quick wins.

We break down walls between teams, ensuring everyone is on the same page.

A lot of agencies don't solve the communication gaps between teams.

We customize solutions based on where you want and need to be.

Most agencies have a standardized, one-size-fits-all solution.

We're adaptable and strategically positioned to navigate industry changes.

Other agencies may struggle to adapt quickly because of their rigid solutions.

We align best when you align.

To have the best relationships and get the best results, we only work with others who share what's most important to us. Like us, our best clients and vendors are:



Be kind, expect kindness, and foster positivity through empathetic and considerate engagements.



Find humor in the moment, treat others as you wish to be treated, value others’ time, and respond promptly and in a friendly manner.



Express yourself authentically with professionalism in attire, conduct, and commitment to excellence in all interactions. 



Cultivate an organized work environment, including virtual spaces, to boost efficiency and maintain a polished, reliable image in every aspect. 



Prioritize client work and engagements, ensuring a great experience, and balance it with a commitment to excellence before indulging in personal interests and activities.

Curious? Check out our successful case studies.

We've helped hundreds of our clients see tremendous success with digital marketing. Here are just a few examples:

The Receptionist

How we increased organic traffic beyond the original goal.

Today's Dental

How we helped a dental practice gain more visibility through on-page optimizations.

We love what we do and appreciate clients like you!

I have been so impressed with this team and the quality of work that they have consistently produced. I appreciate that everyone at the company is willing to jump in and have strategic conversations with me about the “hows” and “whys” of my marketing efforts, and then they can go and expertly execute the tactical “whats” that drive the results I need.

Michael Ashford
Director of Marketing, The Receptionist
Brightlark has been wonderful. They are one of the few marketing companies we've worked with that, truly, are working in your best interest. They want all their clients to succeed and do everything possible to make sure that happens.
Bryce Steckler

Frequently Asked Questions

One of the biggest advantages of partnering with an agency over making an internal hire is having access to specialists from many marketing disciplines rather than keeping a narrow focus. Our large and diverse team of experts helps you accomplish your goals faster, more reliably, and more affordably than you could ever do with an in-house hire.

Plus, as a team, we stay ahead of the ever-changing landscape of digital marketing. When Google updates its search algorithm for the thousandth time, we’re already on top of it. When your digital media placements need updating, we have the time and talent for it. Any employee you hire could easily become overwhelmed by the sheer scale of digital work to be done, but Brightlark Digital’s team always adjusts to fit your needs.

We typically have bi-weekly meetings with our partners. If it's a week in which a meeting falls, you and your account manager will discuss work that has been done, work that is in progress, and work that is slated to start soon. We also discuss the big picture of your strategy and how we can make nimble adjustments to ensure everything stays on track.

Whenever we’re not meeting with you, we’re hard at work accomplishing your goals. We might be sharpening up your paid search campaigns, implementing on-page SEO optimizations, or digging into the performance of your last campaign and strategizing a plan for the next one.

When you work with Brightlark, your main point of contact will be a skilled and organized account manager. You may also have an SEO specialist, a content specialist, a designer, a paid media specialist, and an experienced project manager all working on your campaign at any given time.

Yes! We’re experts at increasing qualified leads, improving your conversion rate, and helping you land more sales that strengthen your bottom line. For proof, take a look at this case study where we increased conversions by 394%.

Not unless you tell them. We work seamlessly with your team so nobody needs to know you hired us. All they’ll see is an impressive digital presence and delightful customer service, courtesy of your new partnership with Brightlark Digital.

So, are you ready to bridge the gap
between your sales and marketing teams?