Paid search allows you to pay to place an ad above or alongside organic search results as they are displayed on the search engine results page. Paid search helps supplement your efforts to get found online and can improve your organic search efforts over time.
Businesses utilize social media advertising because of the targeting options. If you’re looking to reach a very specific audience, Facebook and LinkedIn Ads can help you gain awareness and drive leads for your business.
On average, it takes eight touches with a prospect to make a sale. By including retargeting, or remarketing, efforts in your marketing strategy, you’ll keep your business top of mind for leads and be more likely to nurture them through to a sale.
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