The strategy behind an effective paid search campaign is quite simple, yet incredibly complex. Many agencies overthink the PPC process. We prefer a fine balance, all the while keeping our number one goal in mind: getting you conversions and customers.
There are countless ways to find inspiration for keywords or search queries. We take the time to get into the mind of your ideal customer.
We want to make sure that we’re targeting people that will convert. We utilize location, device type, ad inventory and more to find the right people.
We work with you to set a budget based on your traffic and conversion goals. We’ll recommend a solid bidding strategy to help you hit your KPI goals.
We utilize Google Analytics and Google Tag Manager to make sure your tracking codes are properly installed and recording conversions.