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First HubSpot Partner in Denver · Est. 2004 · 500+ professional services firms served Get Your Friction Score →
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67%

YoY increase in average time spent on page

256%

lift in total impressions

1,257%

increase in organic clicks
The Challenge

The Challenges

Today’s Dental knew the importance of having high quality content that speaks to a certain audience, and is optimized for search engines, but they felt that the pages on their website that spoke to the core services they provide could be better. The current pages only had simple explanations of the services and they lacked high quality keywords and calls to action.

The Brightlark Digital team created a plan to collaboratively create keyword rich content for each of the twelve pages. This was accompanied by an internal linking strategy that would help search engines understand the context of the pages and make the website navigation more simple for users.

The Story of Today's Dental

Today’s Dental is a locally owned and operated chain of dental clinics throughout the Omaha, Nebraska area, and they’ve been providing dental services to the community for over forty years. They are dedicated to helping patients achieve oral health safely, comfortably, and confidently. 

The Story of Today's Dental

The Results

After relaunching the newly optimized content, the number of unique pageviews against these pages more than doubled and the average time spent on page rose by 67% year over year. Re-writing with keywords in mind also helped improve overall search rankings. Using Google Search Console, we could see that these pages saw a 256% lift in total impressions, and a 1,257% lift in clicks from Google’s organic results. 

The Results

Looking to Improve Your Website Content?

If you feel like your website’s core content could use an overhaul, request a call with the Brightlark team. We’d love to learn more about your goals.

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