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Boston Garage: Ramping Up Customers with Paid Search

Previous Challenges

Boston Garage's Google Ads account was doing an okay job driving clicks, with a cost-per-click around $6.55. And though the conversion rate, at 3.51% was above industry average, there was room for improvement.

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Our Solution

We did a thorough restructuring of the account, including: 

  • Updated URLs to have better user experience onsite
  • Restructured ad groups
  • Changed bid strategies
  • Changed ad schedules
  • Paused underperforming keywords
  • Keyword research for new opportunities
  • Added extensions

40%

decrease in cost per conversion

41%

increase in conversions over just 3 months