Matt Walde
Founder and President
Matt founded this agency in 2004 with the mission of making paid advertising approachable and accessible for SMBs in the Midwest. Over the past 20 years, he has expanded Brightlark into SEO, Marketing Automation, Content Marketing, and Sales and Marketing Alignment. Today, as a HubSpot CRM Studio, we plan, design, and implement HubSpot CRM portals for socially responsible businesses.
Matt currently live in Denver, CO, with his beautiful wife and two amazing sons. When he's not working, he's likely at a soccer field watching his boys compete. In Matt's free time, he enjoy golf and cooking—both are definitely works in progress.
Matt Jacoby
Service Director
Matt oversees the operations of our services team and ensures our clients are well taken care of. With 20 years of experience in website development, SEO, marketing automation, and digital marketing, Matt specializes in WordPress, HubSpot and inbound marketing.
Matt currently lives with his wife and 3 children in Madison, WI, is an avid drummer of 30 years, and enjoys geeking out in the arts of music, business operations and entrepreneurship.
Erin Shimamoto
Service Operations Manager
Erin brings over 11 years of expertise in design, communication, and service operations. She excels in optimizing processes, transforming complex challenges into streamlined, effective solutions. Her experience spans both in-house and agency settings, working with a diverse range of clients, from local businesses to global brands.
Based in Milton, FL, Erin enjoys exploring her creative side through various crafts and indulging in her passion for thriller movies, reality TV competitions, and discovering the best dessert spots.
Our Values (Also known as Immutable Laws)
Kind
Be kind, expect kindness, and foster positivity through empathetic and considerate engagements.
Human
Find humor in the moment, treat others as you wish to be treated, value others’ time, and respond promptly and in a friendly manner.
Professional
Express yourself authentically with professionalism in attire, conduct, and commitment to excellence in all interactions.
Organized
Cultivate an organized work environment, including virtual spaces, to boost efficiency and maintain a polished, reliable image in every aspect.
Responsible
Prioritize client work and engagements, ensuring a great experience, and balance it with a commitment to excellence before indulging in personal interests and activities.
We're proud to support businesses that drive positive change in the world:
CodeSpire taught computer coding to students, aiming to build fluency in multiple programming languages and foster creative problem-solving. They offered classes and workshops to inspire the next generation of tech enthusiasts.
As a leading anti-hunger organization in Colorado, Metro Caring works with the community to meet people’s immediate need for nutritious, culturally relevant food while building a movement to end hunger at its root causes.
Urban Peak ignites the potential in Denver youth to exit homelessness and create self-determined, fulfilled lives. Urban Peak provides a full convergence of services for youth ages 12 through 24.
Minds Matter Colorado connects driven and determined students from low-income families with the people, preparation, and possibilities to succeed in college, create their future, and change the world.