Creating more visibility through on-page optimizations

The Challenge

Today’s Dental knew the importance of having high quality content that speaks to a certain audience, and is optimized for search engines, but they felt that the pages on their website that spoke to the core services they provide could be better. The current pages only had simple explanations of the services and they lacked high quality keywords and calls to action.

The Brightlark Digital team created a plan to collaboratively create keyword rich content for each of the twelve pages. This was accompanied by an internal linking strategy that would help search engines understand the context of the pages and make the website navigation more simple for users.