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The Receptionist: SEO Organic Growth Case Study

The Receptionist provides visitor management software that enables businesses to manage visitors, deliveries, and appointments, which in return increases productivity, improves security, and enhances branding. With a steady decline in organic sessions and engagement, The Receptionist approached Brightlark with the goal of increasing their organic traffic by 25% to 25,000 monthly sessions in the course of six months.

The challenge

The Receptionist's main source of lead generation comes from organic traffic, and they had noticed a decline in this over time. This led to a decrease in engagement on their website, which was affecting their business growth.

The challenge for Brightlark was to identify the root cause of the problem and develop a comprehensive SEO strategy that would bring in quality traffic and leads to The Receptionist's website.


increase in organic traffic


sessions in six months

How we helped

After earning The Receptionist’s trust with the successful execution of a HubSpot portal audit, Brightlark developed a holistic SEO approach around high-quality keywords that involved:

Improving website health

Brightlark fixed technical issues like broken links, duplicate content, and slow page load speed to make the website more crawlable and user-friendly.

Creating keyword-targeted content

After recognizing high-quality keywords, we focused on optimizing existing content on the website and blog, adding new pages, and updating meta data to match the keyword themes. 

Improving website visibility

Brightlark used internal link-building techniques to increase the The Receptionist's visibility on Google. 

The results

Brightlark had achieved nearly 30,000 organic sessions, surpassing The Receptionist's target goal three months ahead of schedule. By the expected end date, the website had seen an 82% increase in organic traffic, with 34,000 monthly sessions.



"I have been so impressed with this team and the quality of work that they have consistently produced. I appreciate that everyone at the company is willing to jump in and have strategic conversations with me about the “hows” and “whys” of my marketing efforts. Then they can go and expertly execute the tactical “whats” that drive the results I need."

-Michael A., Director of Marketing




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