The Receptionist: SEO Organic Growth Case Study

The Receptionist provides visitor management software that enables businesses to manage visitors, deliveries, and appointments, which in return increases productivity, improves security, and enhances branding. With a steady decline in organic sessions and engagement, The Receptionist approached Brightlark with the goal of increasing their organic traffic by 25% to 25,000 monthly sessions in the course of six months.

How we helped

After earning The Receptionist’s trust with the successful execution of a HubSpot portal audit, Brightlark developed a holistic SEO approach around high-quality keywords that involved:

Improving website health

Brightlark fixed technical issues like broken links, duplicate content, and slow page load speed to make the website more crawlable and user-friendly.

Creating keyword-targeted content

After recognizing high-quality keywords, we focused on optimizing existing content on the website and blog, adding new pages, and updating meta data to match the keyword themes.