Conversion rate is one of the most important key performance indicators (KPIs) when it comes to your website. So it comes as no surprise when business owners and marketing managers ask, "how can I improve the conversion rate on my site?"
It's important to look at how users are interacting with your website to determine how effective it is. Ask yourself what happens when new users land on your homepage and whether or not you are setup with the tools to convert those users?
Even more important than the aesthetics of your website, are the lead generation components. The easier it is for a user to find the information they need and submit an inquiry, the more likely you are to close that prospect.
So, what are some of the most important lead generation tools on your site?
If you're interested in learning how to optimize your website to drive more leads, be sure to check out our recent webinar recording, Turn Your Website Into a Lead Generation Machine. It covers: